Press Release
Swipe Right on Financial Wellness – Brightfin Launches Healthy Spending App to Remove Anxiety Around Money
July 18, 2024
Brightfin founders Richard Shepherd, Christine Devane, and Aren Thompson
In the News
These are Americans’ top 2 financial regrets — and how you can avoid them
San Francisco Chronicle
The desire to save more “is a dim and abstract goal,” said Christine Devane, the CEO and cofounder of budgeting app Brightfin. “You’re not going to get there by ignoring it. The problem is the avoidance of this assumed drudgery. The only way out is through it.”
How to build a fintech: Why Brightfin’s Christine Devane is Co-Founder, CEO and TikTok creator at once
Tearsheet
“Budgeting apps are hard to make, but one fintech is out to change how people think about personal finance management by changing the design paradigm around the behavior.”
9 Ways To Prepare for a Thinner Wallet in 2025
Nasdaq
“Explore how you can supplement your income,” urges Devane. “Studies show that more than half of Gen Z have a side hustle. But do this sustainably — the activity you choose has to be something you truly don’t mind doing.”
7 Retirement Tips From Gen Z That Millennials Need To Learn From
Go Banking Rates
“There is no one-size-fits-all budget that works for everyone, and Gen Z already understands that money is a resource that supports their ideal lifestyle.”
Money matters to the heart: A case study on how to tie customer care with brand engagement
Tearsheet
Another company working on making budgeting less stressful is Brightfin, which is moving away from complex spreadsheet-like UX and is focusing on bringing a more gamified interface to the market. The firm has focused on building a UI that isn’t overwhelming and instead borrows from design principles of apps like TikTok to make budgeting less daunting for customers.
Brightfin Debuts Gen Z-Focused Financial Wellness App
PYMNTS
“Brightfin has debuted its financial wellness app, aimed at helping younger consumers. The launch comes at a time when young adults — members of Generation Z especially — are finding it tougher to make ends meet.”
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