Press Release: Brightfin’s “Money Squads” Challenge Makes Personal Finance a Team Sport This Summer
Brightfin challenges users of its budget app to squad goals customized for lifestyle groups
Choose your Money Squad and join the Summer of Money challenge in the Brightfin app for iOS
The FIRE (Financially Independent, Retire Early) squad aims to save $1M by the end of August!
CHICAGO (June 16, 2025) – Brightfin, Inc., the healthy spending app, is challenging its user base to reach their financial goals together this summer. The app’s unique, simplified approach to budgeting allows users to choose from a list of six targets for different lifestyles. Brightfin has issued a collective goal for each group, and will offer prizes for the winning Money Squads in September.
“One of the biggest struggles people have with personal finance is how isolated it makes them feel,” said Christine Devane, CEO and co-founder of Brightfin. “Many people think they’re alone. Getting a handle on where your money is going may be an individual effort, but it doesn’t have to be lonely. Every challenge is less daunting and more fun when you’re working with a team.”
Brightfin’s Money Squads are accessible to people from all walks of life. The adjustable targets are based on variations of a percentage budget, an expansion of the well-known “50-30-20 Rule.” The app allows users to simply swipe transactions between four categories—Spend, Splurge, Save, Share—and calculates the totals as a percent of monthly income, with Share included in Splurge.
Each Money Squad has a specific financial goal that extends from June through August. Brightfin users choose their squad and opt in to the summer challenge within the app.
The Regulars (Spend 50% / Splurge 30% / Save 20%): Swipe 99% of all transactions.
The Debt Crushers (50/20/30): Hit the Save target, a minimum of 30% of total income over 3 months.
In this economy?s (60/30/10): Come in under the Spend target, less than 60% of total income over 3 months.
The YOLOs (50/40/10): Mind the Splurges and keep them under 40% of total income over 3 months.
The FIREs (Financially Independent, Retire Early, 20/20/60): Save a collective $1 million!
The Wealth Builders (40/20/40): Share a collective $100,000.
Summer has historically been the second most expensive season, behind winter and holiday spending. Travel, entertainment, and restaurant spending increase for many Americans in June, July, and August. Brightfin encourages its users to enjoy this time of year mindfully, by being intentional about summer spending and splurging.
The Brightfin app is available on the App Store with a limited-time discount of $4.49 a month for 3 months. Android users can join a waitlist on the company’s website, brightfin.io.
About Brightfin Inc.
Brightfin Inc. empowers the next generation to build better habits that foster positive relationships with money. Our healthy spending app makes financial wellness simple, accessible and fun. Our swipeable interface, Spend/Splurge/Save/Share approach and lifestyle-based budgets are easy to use, understand and enjoy. Young people from all walks of life trust Brightfin to break the financial shame spiral and control their own destinies. Based in Chicago, Brightfin was founded to usher in a future where money is seen as a resource to support your life and share with others. Find Brightfin in the Apple App Store or visit brightfin.io.
Media contact
Aren Thompson, at@brightfin.io